College Nightmares for Chegg
Creative Direction, Campaign Strategy
4.5 million impressions and 25k unique entries on a shoestring.
Everyone has nightmares especially during midterms. To celebrate this collegiate right of passage we created an integrated social campaign highlighting the stress that students feel during midterms and reminding them how Chegg Study can help get them through it.
The campaign started with a teaser campaign on social followed by 3 videos that drive traffic to a campaign landing page featuring a contest and fun content. In the end the campaign was a success driving over 4.5 million impressions and 25k unique entries.
The College Nightmare landing page featured an entry contest as well as a ton of interactive tumbler style posts for students to investigate and take their minds off of the stress of exams.