Email for Gen Z
Creative Direction, Responsive Design, Branding
Email is a tried and true marketing channel. So what do you do when your demo really doesn’t read email? You regroup, rethink, retest and redesign everything and make sure it’s really good.
Here’s what we started with that wasn’t working.
Catchy Subject Lines and really funny headlines helped to introduce the product through reflecting the lives that students live and the moments they experience. The result was an immediate life in every metric.