MARKET RESEARCH, GRAPHIC DESIGN, CREATIVE DIRECTION, ADVERTISING
I WANT TO RIDE MY MYCYCLE
Mission Bicycle makes handcrafted machines that are the toast of San Francisco’s fixie scene. Those lucky enough to own a Mission bicycle know that these mobile works of art are more than just bikes, they are extensions of their owner’s personality. Focusing on the both the unique connection between the fixie rider and his bike, and the way each bike is made to order, this print campaign shows how the bike is a literal extension of the rider.