Rainbow Light Brand Refresh
BRAND GUIDELINES, LOGO, PACKAGING DESIGN, WEB DESIGN, ADVERTISING, AND COLLATERAL.
A NEW LOOK TO SEPARATE RAINBOW LIGHT FROM THE REST
Rainbow light came to us with the specific intention of rebranding in a way that would help them stand out from the competition. The first order of business was to determine how accomplish this in the stores and on the shelf. With its exclusive line of certified organic vitamins, Rainbow Light embodies the concept of the perfect blend of nature and science. To build this idea into the brand, we used a visual approach emphasizing clean grids and organic themes.