Shawn Mendes at your school.
Brand Building, Product Design, Creative Direction
Chegg in collaboration with Truth bring a famous pop artist to one lucky school each year. It's a contest and campaign like no other. Shawn Mendes, Taylor Swift, Ed Sheeran at a local high school full of screaming teenagers. We built the platform and designed each of the campaigns over the years. Brand building at it's best.
The Contest Landing Page: