Test Prep Product Landing Pages
Creative Direction, Product Design, UX Design, Responsive Design
The most technologically sophisticated test prep algorithms conveyed in a way that is simple, straight forward, and easy to understand. This landing page experience was designed to take the confusion out of an important decision and instill confidence in our the product. We found that having separate landing pages for student and parents was vital in getting the appropriate users through the flow.
Parents are also a key influencer in the process of deciding how to select a test prep course. In addition to our product landing page we also developed a landing page specifically for parents to help them understand how test prep has change and instill confidence in Chegg’s courses.