The New K&N Brand
GRAPHIC DESIGN, DIGITAL STRATEGY, CREATIVE DIRECTION
RESHAPING THE K&N BRAND AND CAPTURING A NEW GENERATION OF MODDERS.
K&N is one of the most recognized and respected brands among car modders today. But while it has catered expertly to this audience, there is little to suggest that significant growth is on the horizon. In order to capture a greater market-share, K&N needs a new audience for their brand and a new tactic for reaching them.